Cloverfield Breaks Box Office Record Riding Wave of Internet Buzz

Monday, January 21st, 2008 by Marisa Gallagher

With an Internet campaign that rivaled "Snakes on a Plan", JJ Abrams' new movie Cloverfield -- a low-budget horror movie -- raked in $41 million this weekend and set a January release record surpassing the reissue of "Star Wars" in 1997. In true Abrams' style, months of highly calculated cross-media hype-building ...

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