Note To Start-Ups: Advertisers Could Not Care Less About Your Site, App or Widget

Thursday, June 5th, 2008 by Marisa Gallagher

A few of us attended this week's Dealmaker's Forum Under the Radar Social Media + Entertainment Conference in Mountain View. It's a small conference, but one of the best, as it pushes all that's great about the Valley - primarily innovation - by showcasing more than 35 great start-ups in ...

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Posted in Advertising, Media + Entertainment, Mobile, Social Media, Web 2.0 | 6 Comments »

The Evolution of the Footer

Thursday, February 7th, 2008 by Mia Northrop

Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 ...

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Posted in Digital Branding | 1 Comment »

Levi’s and Project Runway Raise Bar for Consumer Participation

Tuesday, January 29th, 2008 by Garrick Schmitt

As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound. Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...

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Posted in Digital Branding, eCommerce | No Comments »

OpenID Gets Massive Boost From Yahoo!

Thursday, January 17th, 2008 by Garrick Schmitt

As consumers are starting to live more of their lives online, managing one's "digital ID" (multiple IDs for many of us) is critical. In "Got ID?" from last year's AARF Digital Design Outlook, we took a look at many of the open Web 2.0 services that have popped-up ...

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Posted in Technology | 1 Comment »