2008 Forecast: Advertisers Become Mini Media Moguls

Thursday, January 10th, 2008 by Garrick Schmitt

In 2008 the biggest brands, with the biggest advertising budgets, will become "mini-moguls" bankrolling a host a of new digital media properties. Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early ...

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