The Evolution of the Footer

Thursday, February 7th, 2008 by Mia Northrop

Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 ...

Levi’s and Project Runway Raise Bar for Consumer Participation

Tuesday, January 29th, 2008 by Garrick Schmitt

As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound. Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...

Nokia Working On “Emotional Phone” Technology

Wednesday, January 16th, 2008 by Kyle Outlaw

Rather than develop a device to compete with the iPhone, Nokia is focusing on a "UI accelerator kit" that will work with any device running Symbian S60. This is an approach similar to that being adopted by Microsoft for its Windows Mobile 7 platform. Not content to simply emulate the iPhone's ...