Sunday, July 20th, 2008 by Garrick Schmitt
Forrester is out with a report this week on the "Best and Worst of Social Network Marketing in 2008." Jeremiah Owyang, who authored the report, has a great overview on his blog -- Web Strategy By Jeremiah. Couldn't agree more with his overall premise:
It’s true, most social network marketing isn’t ...
Tags: apple, bmw, campaigns, facebook, forrester, marketing, myspace, red bull, victoria's secret
Posted in Social Media | 2 Comments »
Tuesday, June 24th, 2008 by Garrick Schmitt
Last week my colleague Joe Crump discussed “Digital Darwinism” at the Cannes International Advertising Festival. He argues, very persuasively, that digital brands have a certain undeniable DNA. And, to help marketers and brand advertisers, he's created a "Brand Genes Scoreboard". Here's a link to the original article and the presentation:
...
Tags: apple, cannes, coca-cola, darwinism, dna, ebay, ge, google, ibm, intel, interbrand, joe crump, mercedes, netflix, yahoo, youtube
Posted in Digital Branding | No Comments »
Thursday, June 19th, 2008 by Garrick Schmitt
This week I appeared on a marketing-focused panel, called Marketing S.O.S!, at Supernova '08 in San Francisco. Joining me were Kuiumarse Zamanian formerly from Yahoo! and now at Glam Media, Kerry Chrapliwy from Hewlett-Packard, Deborah Schultz formerly from SixApart and Hugh MacLeod, a well-known blogger and pundit. Howard Greenstein moderated.
It ...
Tags: Advertising, apple, blendtec, hp, jay-z, mini, nike, sixapart, Social Media, twitter, viral, will it blend, wom, yahoo, zappos
Posted in Advertising, Digital Branding, Social Media | 1 Comment »
Friday, May 30th, 2008 by Garrick Schmitt
Google's Android has progressed by leaps and bounds since CES. The demo at Google's I/O developer conference in SF is stunning. Definitely will give Apple and BlackBerry a challenge when it launches later this year. Check it out here (demo starts at 21:07):
Tags: Add new tag, android, apple, application, blackberry, google, googlephone, i/o, iphone, nokia, video, youtube
Posted in Mobile, Technology, Web 2.0 | 1 Comment »
Tuesday, May 20th, 2008 by Garrick Schmitt
Our office is buzzing this afternoon about the recently released Top 25 Most Popular Pages on Facebook. The top spot goes to Barack Obama with 834,550 supporters, followed by the BBC program The Chris Moyles Show with 426,635 fans, Apple Students with 415,440 fans and Victoria's Secret PINK with 350,983 ...
Tags: apple, barack obama, chris moyles, john mccain, nutella, pink, social influence marketing, stig, students, top gear, victoria's secret
Posted in Advertising, Digital Branding, Digital Consumer Behavior, Social Media | No Comments »
Monday, May 19th, 2008 by John-Alistair George
What does the hotel of the future look like? It's a common question and a massive opportunity given the relationship that many travelers have with a hotel -- even more so given how far behind most hotels are from a technology standpoint. Things are starting to change, however.
Sheraton Hotels & Resorts and ...
Tags: apple, hotel, kiosk, microsoft, Mobile, sheraton, starwood, surface, travel, windows
Posted in Analytics, Digital Branding, Digital Consumer Behavior | 1 Comment »
Sunday, May 11th, 2008 by Julia Debari
If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...
Tags: apple, barista, brand, brands, consumers, digital, ecosystem, google, interactions, micro, microsoft, starbucks, twitter, Web 2.0, yelp
Posted in Digital Branding, Digital Consumer Behavior | 8 Comments »
Wednesday, April 9th, 2008 by Garrick Schmitt
How do you design one of the first multi-touch, multi-user interface experiences for a retail environment?
That's what our Avenue A | Razorfish design team solved for Microsoft and AT&T Wireless. Last week, at the CTIA Wireless Conference, the companies announced their initiative to bring Microsoft Surface to life in ...
Tags: apple, at&t wireless, computing, CTIA, design, development, device recognition, environment, iphone, microsoft, Mobile, multi-touch, multi-user, surface
Posted in Advertising, Design Tactics, Mobile, Technology, Web 2.0 | 1 Comment »
Thursday, March 27th, 2008 by Garrick Schmitt
Starbucks, more than any other company, has given rise to the “experience economy.” But today the company, with its sagging stock price, is in a deep funk. With shares down around 40%, sales flat to declining and foot traffic falling off, many industry analysts question where Starbucks lost its way: ...
Tags: , appexchange, apple, barack obama, clover, dell, dunkin' donuts, howard schultz, idea, innovation, iphone, itunes, kiva.org, mcdonalds, meetup.com, oracle, salesforce.com, starbucks, treehugger.com
Posted in Advertising, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Web 2.0, eCommerce | 2 Comments »
Monday, February 18th, 2008 by John-Alistair George
On February 12 a panel of human behavior and technology experts gathered at the Mobile World Congress in Barcelona, Spain. One of the sessions was titled "Its the User Experience, Stupid".
David Benjamin, from EE Times, wrote an excellent piece on the conference.
He wrote that Anup Murarka sighted a ChangeWave ...
Tags: apple, Design Tactics, Digital Consumer Behavior, feature, interface, iphone, Mobile, phones, user interface
Posted in Design Tactics, Digital Consumer Behavior, Mobile | 3 Comments »
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