Wednesday, April 30th, 2008
Advertisers are starting to move, en masse, towards Twitter but is it too small to matter? Southwest Airlines and JetBlue have taken the lead and Zappos.com uses the service ardently. Last week, in the throes of the Web 2.0 Expo in San Francisco, I had a great conversation ...
Tags: Analytics, business, cnn, data, fast company, forbes, forbes.com, hitwise, jetblue, onion, southwest airlines, swa, twitter, twitter stats, web usage, zappos
Posted in Advertising, Analytics, Digital Consumer Behavior, Web 2.0 | 1 Comment »
Tuesday, April 22nd, 2008
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Friday, April 18th, 2008
ComScore came out with some interesting data around internet usage and TV viewing habits recently.
Marv Pollack, who posted his findings on the ComScore Blog, found that "during most waking hours, more people (age 15+) are using the Internet than are watching television. It is only for the last two hours ...
Tags: Advertising, Analytics, broadband, comscore, consumer behavior, graphs, statistics, tactics, tv, usage, video
Posted in Advertising, Analytics, Media + Entertainment | No Comments »
Tuesday, April 8th, 2008
We've all heard it: "Web users don't scroll."
But through our analytics work, our team has found very little actual data to support that common web myth. In fact, one of our biggest clients knows that users can be motivated to scroll down even the longest page (89% of users scrolled ...
Tags: , Analytics, best practices, eye tracking, fold, jakob nielsen, page design, page views, scan, scrolling, statistics, useit, veritical scrolling
Posted in Analytics, Design Tactics | 8 Comments »
Tuesday, March 25th, 2008
Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...
Tags: acquisition, Analytics, conversion, facebook, hitbox, myspace, omniture, optimization, paid search, red bull, retention, rock you, search, search engine, seo, widgets
Posted in Advertising, Analytics, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Technology, eCommerce | 1 Comment »
Thursday, March 13th, 2008
And if there is going to be blood in the digital agency world, who's blood will it be? That was the question (or more accurately "questions") that hung over the SXSW panel that I spoke on at this year's conference in Austin, Texas. The answer was far from clear, however.
The ...
Tags: Advertising, Analytics, api, data, design, tracking, web, youtube
Posted in Advertising, Analytics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0 | 1 Comment »
Friday, February 29th, 2008
From the Avenue A | Razorfish's Digital Outlook Report...my take on why marketers, advertisers and web site publishers are still placing too much emphasis on the role of the home page in the consumer experience when all of the data is telling us to do otherwise.
ONLY A FEW YEARS AGO, ...
Tags: , Analytics, consumer behavior, entertainment, home page, media, publishing, tracking
Posted in Advertising, Analytics, Digital Consumer Behavior, Media + Entertainment, Web 2.0 | No Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
