Wednesday, July 16th, 2008 by Garrick Schmitt
We've been doing a lot of work lately on understanding consumer digital behavior and the adoption curve of Internet technologies. Needless to say, sociability or "connectedness" has been driving much of our findings and is starting to really up-end some of our clients (and or own) conceptions of what works ...
Tags: amazon, design, google, joe krauss, kevin werbach, open social, wharton
Posted in Social Media | 1 Comment »
Thursday, June 26th, 2008 by Garrick Schmitt
The battle for customers, whether online or off, has always been fierce for retailers. But even more so online, where consumers are literally a click away from a potentially cheaper and more efficient competitor. Last year in our Digital Design Outlook we found that a vast majority of consumers (55%) ...
Tags: amazon, avenue a | razorfish, best buy, ce, consumer electronics, digital design outlook, google, internet retailer, Technology, williams-sonoma
Posted in Digital Branding, Digital Consumer Behavior, eCommerce | No Comments »
Friday, January 11th, 2008 by Garrick Schmitt
One of the most interesting ecommerce features to pop-up on Amazon.com in recent weeks is the very, very slick "Customers Compare" feature which allows consumers to not only browse by "most popular" but also get personalized recommendations after voting on a series of products.
There are essentially four different ways to ...
Tags: amazon, com, compare, debuts, eCommerce, feature, Reviews
Posted in eCommerce | 1 Comment »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
