The Data Source Dilemma: Can Anyone Make The Numbers Add Up?

Thursday, June 26th, 2008 by Garrick Schmitt

John Battelle has a fascinating interview with ComScore founder and Chairman Gian Fulgoni on his Searchblog today. The majority of the interview focuses on Fulgoni reacting to Google's entry into the measurement market with their AdPlanner product, but I found this bit especially interesting regarding the state of web analytics ...