Thursday, June 19th, 2008 by Garrick Schmitt
This week I appeared on a marketing-focused panel, called Marketing S.O.S!, at Supernova '08 in San Francisco. Joining me were Kuiumarse Zamanian formerly from Yahoo! and now at Glam Media, Kerry Chrapliwy from Hewlett-Packard, Deborah Schultz formerly from SixApart and Hugh MacLeod, a well-known blogger and pundit. Howard Greenstein moderated.
It ...
Tags: Advertising, apple, blendtec, hp, jay-z, mini, nike, sixapart, Social Media, twitter, viral, will it blend, wom, yahoo, zappos
Posted in Advertising, Digital Branding, Social Media | 1 Comment »
Thursday, May 22nd, 2008 by Lindsay Wong
1. O.K., Avatar, Work With Me – The Introduction of the Wii Fit
What is it? The Wii has become the best-selling gaming console of our time, selling more than 25MM systems worldwide. It appeals to people of all ages—everyone from grandparents to hardcore gamers find the Wii’s games (e.g. bowling ...
Tags: Advertising, Analytics, facebook, Mobile, nintendo, nytimes, tbs, virgin, wii
Posted in Advertising, Digital Branding, Mobile, Social Media | 1 Comment »
Wednesday, May 21st, 2008 by Garrick Schmitt
I spent last week in New York at our agency's annual event, the Avenue A | Razorfish Client Summit. Part soirée, part agency showcase and part marketing conference, the event gathers some of the industries top thinkers and marketers for an intensive two-day session on the future of the Internet ...
Tags: Advertising, agency, akqa, Analytics, avenue a | razorfish, creative, critical mass, digital, digitas, nike, organic, rga
Posted in Advertising, Digital Branding, Digital Consumer Behavior | 1 Comment »
Tuesday, April 22nd, 2008 by Garrick Schmitt
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Friday, April 18th, 2008 by Garrick Schmitt
ComScore came out with some interesting data around internet usage and TV viewing habits recently.
Marv Pollack, who posted his findings on the ComScore Blog, found that "during most waking hours, more people (age 15+) are using the Internet than are watching television. It is only for the last two hours ...
Tags: Advertising, Analytics, broadband, comscore, consumer behavior, graphs, statistics, tactics, tv, usage, video
Posted in Advertising, Analytics, Media + Entertainment | No Comments »
Thursday, April 10th, 2008 by Tim Barnes
Relevancy. 2007 was the breakout year for behavioral targeting for both solution providers and marketers. According to Forrester Research, more than 75% of marketers were either using or evaluating the use of online behavioral targeting last year. A consolidation of tools aimed at delivering dynamic content on clients’ sites as ...
Tags: , Advertising, atlas, avenuea razorfish, behavioral targeting, facebook, forrester, google, microsoft, myspace, offermatica, site side ad serving, tacoda
Posted in Advertising, Analytics, Design Tactics | 1 Comment »
Thursday, March 13th, 2008 by Garrick Schmitt
And if there is going to be blood in the digital agency world, who's blood will it be? That was the question (or more accurately "questions") that hung over the SXSW panel that I spoke on at this year's conference in Austin, Texas. The answer was far from clear, however.
The ...
Tags: Advertising, Analytics, api, data, design, tracking, web, youtube
Posted in Advertising, Analytics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0 | 1 Comment »
Tuesday, February 26th, 2008 by Garrick Schmitt
On Monday Avenue A | Razorfish released its 2008 Digital Outlook Report, an annual report helps marketers, publishers, advertisers and others in the internet industry understand trends in digital spending and consumer behavior. It contains rich insights ranging from the future of search marketing to social media.
The highlight is ...
Tags: Advertising, Digital Consumer Behavior
Posted in Analytics | No Comments »
Friday, February 15th, 2008 by Garrick Schmitt
Get ready for the next wave of digital display and video advertising. From today's New York Times:On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.Marissa Mayer, Google's vice president of search ...
Tags: ads, Advertising, google, Media + Entertainment, role, search, test, video, Web 2.0
Posted in Advertising, Media + Entertainment, Web 2.0 | No Comments »
Thursday, January 31st, 2008 by Garrick Schmitt
As many of you know we've been closely following the mobile space and the emergence of 2D barcodes, in particular. We've been big advocates of the technology and its potential since we launched Smartpox almost two years ago. Now it looks like 2D barcode mini-phenomena may yet crack ...
Tags: ads, Advertising, barcode, barcodes, digital, google, print, pushes, Web 2.0
Posted in Mobile, Technology, eCommerce | No Comments »
Thursday, January 10th, 2008 by Garrick Schmitt
In 2008 the biggest brands, with the biggest advertising budgets, will become "mini-moguls" bankrolling a host a of new digital media properties. Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early ...
Tags: advertisers, Advertising, become, com, Digital Branding, media, Media + Entertainment, moguls, Social Media, Web 2.0
Posted in Digital Branding | No Comments »
Wednesday, January 9th, 2008 by Garrick Schmitt
Late last year I prophesized the "death of the homepage" and predicted a new online paradigm where the homepage as we know it today just didn't matter as much as it used to. I argued that search, RSS and widgets were driving more and more users deep into ...
Tags: Advertising, design, Design Tactics, digital, Digital Consumer Behavior, engagement, health, site, traffic, user, web
Posted in Analytics | No Comments »
Monday, January 7th, 2008 by Garrick Schmitt
The biggest story coming out of the Iowa last week and New Hampshire this week is the powerful emergence of "underdog" candidates Barack Obama (D) and Mike Huckabee (R) and the manner in which they upstaged (and are upstaging) the exceptionally well-financed and well-run campaigns of party front-runners Hillary Clinton ...
Tags: Advertising, Design Tactics, Digital Consumer Behavior, Media + Entertainment, Social Media, Web 2.0
Posted in Analytics | 1 Comment »
Monday, December 3rd, 2007 by Dawa Riley
I read an interesting post at Google's official blog concerning "free expression and controversial content on the web" which got me thinking about the role and responsibility of companies in terms of data exposure vs. respecting the individual's right to privacy. Are companies who collect, disseminate and filter our digital ...
Tags: Advertising, Digital Consumer Behavior, General, Media + Entertainment, Social Media, Web 2.0
Posted in Technology | 1 Comment »
Friday, November 30th, 2007 by John-Alistair George
Google Labs is running an experimental search program where the end-user can influence or refine his or her search results by tagging the results, ala TIVO, with "Like it" or "Don't like it".
The program also has a custom field for adding an address that is potentially more relevant to the ...
Tags: Advertising, Digital Branding
Posted in Analytics, Digital Branding | No Comments »
Tuesday, November 20th, 2007 by Marisa Gallagher
Inspired by the Futures of Entertainment 2 talk: Advertising and Convergence Culture
Panelists: Mike Rubenstein, Baba Shetty, Tina Wells, Faris Yakob, and Bill Fox
Did you know that soap operas were named that because they were originally just long skits used to shill laundry detergent? Proctor & Gamble started the phenomenon, with ...
Tags: Advertising, Digital Branding, Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Digital Branding | No Comments »
Wednesday, November 14th, 2007 by Marisa Gallagher
"How should I use the web to best transform my business?" We hear that question from clients every day as the digital media landscape continues to evolve. The reality is that there is no easy answer.
This week, I'll get to explore that topic in depth at one of my ...
Tags: Advertising, Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Analytics, Mobile | No Comments »
Monday, November 12th, 2007 by Garrick Schmitt
Avenue A | Razorfish is proud to announce the release of Concept to Kitchen for Breville, a maker of high-end kitchen appliances. The site, which we believe reflects the future of eCommerce, allows consumers to create their own custom kitchens, try out Breville's appliances and take gorgeously rendered 3-D product ...
Tags: 3D Interfaces, Advertising, Digital Branding
Posted in Digital Branding, eCommerce | No Comments »
Friday, October 19th, 2007 by Garrick Schmitt
BuzzMap.net is the latest release from the Avenue A | Razorfish IdeaLab, our in-house idea incubator that allows our design teams to prototype next-gen concepts and release them to the world (most of the time).
BuzzMap.net is a subscription-based service that allows consumers to follow trends and information by linking to ...
Tags: Advertising, Social Media, Web 2.0
Posted in Mobile | 1 Comment »
Wednesday, October 17th, 2007 by Garrick Schmitt
"Bubble" is definitely the theme du jour -- at least from the major media outlets -- in regard to The Web 2.0 Summit that is kicking off this afternoon in San Francisco.
Facebook's reported $15 billion dollar valuation has everyone a twitter (pun, fully intended). But this doesn't feel like a ...
Tags: Advertising, Media + Entertainment, Web 2.0
Posted in Uncategorized | 1 Comment »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
