eCommerce
Sunday, April 27th, 2008
1. Plum, the Color, Is Having Its Star Turn
What is it? Is plum really the new black? Marketers have recently embraced the color in everything from TV (Plum TV is a new channel available in resort communities) to water labels. Trend watchers have suggested ...
Tags: american express, fallon, miami, plum, polo, ralph lauren, shopstyle.com, sony, stylefeeder.com, thisnext.com
Posted in Advertising, Web 2.0, eCommerce | No Comments »
Thursday, April 17th, 2008
Engagement is the cornerstone of email marketing's value to a business. All the things we love about the channel exist to support and foster engagement with brands. Email is cost effective, relatively real time, and it is ubiquitous — it is continually ranked as the number one Internet activity performed. ...
Tags: active, communication, crm, daily candy, design, open rates, strategy, very short list
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Social Media, eCommerce | 3 Comments »
Tuesday, April 15th, 2008
Jared Spool, the IA Summit 2008 keynote speaker, posited the idea that UCD was an out-dated methodology that should be retired by the UX community. Why? According to Spool , in the last 30 years, there has not been one website or other digital innovation that can point back to ...
Tags: ia summit 2008, information architecture, jared spool, methodology, UCD, user experience design, user-centred design
Posted in Design Tactics, Reviews, eCommerce | 3 Comments »
Thursday, March 27th, 2008
Starbucks, more than any other company, has given rise to the “experience economy.” But today the company, with its sagging stock price, is in a deep funk. With shares down around 40%, sales flat to declining and foot traffic falling off, many industry analysts question where Starbucks lost its way: ...
Tags: , appexchange, apple, barack obama, clover, dell, dunkin' donuts, howard schultz, idea, innovation, iphone, itunes, kiva.org, mcdonalds, meetup.com, oracle, salesforce.com, starbucks, treehugger.com
Posted in Advertising, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Web 2.0, eCommerce | 2 Comments »
Tuesday, March 25th, 2008
Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...
Tags: acquisition, Analytics, conversion, facebook, hitbox, myspace, omniture, optimization, paid search, red bull, retention, rock you, search, search engine, seo, widgets
Posted in Advertising, Analytics, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Technology, eCommerce | 1 Comment »
Thursday, March 20th, 2008
Wired Editor Chris Anderson has had a profound effect on the internet industry with his book, The Long Tail: Why the Future of Business is Selling Less of More. One of the key tenets of his theory, for the music industry, was that self-publishing and digital distribution via the internet ...
Tags: birdmonster, chris anderson, diy, long tail, lou reed, record labels, sales, self-publishing, sxsw, wired magazine
Posted in Media + Entertainment, Web 2.0, eCommerce | No Comments »
Tuesday, February 26th, 2008
Think about the last five or so products you purchased; how many of them were influenced by recommendations of friends or even random strangers? If you are like most Americans, the vast majority of your purchasing decisions involve some form of peer interaction.
It comes as no surprise that ...
Tags: consumers, Design Tactics, Digital Consumer Behavior, nielsen, products, Shopping, social, Web 2.0
Posted in eCommerce | 1 Comment »
Friday, February 8th, 2008
Jupiter Research and Forrester both released reports this week indicating that the eCommerce sales will boom in the next five years. Of particular note is the following from a Computer World article covering their release:
"Consumers do exhibit loyal behavior to the channel, provided that retailers are able to meet and ...
Tags: Design Tactics, Digital Branding, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | 1 Comment »
Thursday, January 31st, 2008
As many of you know we've been closely following the mobile space and the emergence of 2D barcodes, in particular. We've been big advocates of the technology and its potential since we launched Smartpox almost two years ago. Now it looks like 2D barcode mini-phenomena may yet crack ...
Tags: ads, Advertising, barcode, barcodes, digital, google, print, pushes, Web 2.0
Posted in Mobile, Technology, eCommerce | No Comments »
Tuesday, January 29th, 2008
As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound.
Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...
Tags: archive, blog, consumer, design, digital, Digital Branding, Digital Consumer Behavior, levi, participation, project, runway, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »
Friday, January 11th, 2008
One of the most interesting ecommerce features to pop-up on Amazon.com in recent weeks is the very, very slick "Customers Compare" feature which allows consumers to not only browse by "most popular" but also get personalized recommendations after voting on a series of products.
There are essentially four different ways to ...
Tags: amazon, com, compare, debuts, eCommerce, feature, Reviews
Posted in eCommerce | 1 Comment »
Friday, January 4th, 2008
In order make big predictions regarding what innovations might occur within our industry moving forward, it is useful to look back at the past. The following acknowledges some of the 2007's biggest achievements.
The Facebook Platform
In May this year, Facebook released its "Platform" or software environment which allowed third party ...
Tags: api, digital, Digital Branding, Digital Consumer Behavior, Downloads, facebook, General, Media + Entertainment, Mobile, platform, retrospective, Reviews, social, Social Media, Web 2.0
Posted in Digital Branding, Mobile, Technology, eCommerce | No Comments »
Tuesday, November 20th, 2007
Amazon.com's eReader, Kindle, is getting all sorts of press this week. But the real news isn't the physical device -- which vaguely looks like some orthopedic iPod knock-off -- instead it's the very sly release of Amazon's Upgrade Program which offers consumers full online book access for a nominal fee.
While ...
Tags: Digital Consumer Behavior
Posted in Mobile, Technology, eCommerce | 3 Comments »
Monday, November 12th, 2007
Avenue A | Razorfish is proud to announce the release of Concept to Kitchen for Breville, a maker of high-end kitchen appliances. The site, which we believe reflects the future of eCommerce, allows consumers to create their own custom kitchens, try out Breville's appliances and take gorgeously rendered 3-D product ...
Tags: 3D Interfaces, Advertising, Digital Branding
Posted in Digital Branding, eCommerce | No Comments »
Friday, November 9th, 2007
Adobe and Scene7 just published a case study titled "Otto UK Site delivers Web 2.0 Custom Outfitting with Scene7 on Demand". You can read all about it on the Adobe/Scene 7 site or check out Oli.co.uk. This cool new feature allows the consumer, when browsing, to add items to ...
Tags: 3D Interfaces, Design Tactics, Digital Branding, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »
Tuesday, October 16th, 2007
Shot #1: Amazon.com Redesign
One of the biggest surprises this past week was the redesign of Amazon.com -- a pretty bold leap forward for the online retailer even though the graphic language has a bit too much 2.0-ness for my taste.
While I haven't had time to fully digest it all, ...
Tags: Digital Consumer Behavior, Reviews
Posted in eCommerce | 1 Comment »
Friday, September 28th, 2007
With the recent emergence of several user-generated eCommerce product aggregators, consumers are fully recognizing their ability to affect online retailers� assortments and sales. Sites like Stylehive.com, Kaboodle.com and ThisNext.com are taking the lead in a whole new commerce-driven social media movement that we call "Social Shopping."
Stylehive.com is one of the ...
Posted in eCommerce | 5 Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
