Digital Consumer Behavior
Sunday, May 11th, 2008
If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...
Tags: apple, barista, brand, brands, consumers, digital, ecosystem, google, interactions, micro, microsoft, starbucks, twitter, Web 2.0, yelp
Posted in Digital Branding, Digital Consumer Behavior | 1 Comment »
Wednesday, May 7th, 2008
1. Home Tweet Home: Energy-Savvy House Broadcasts on Twitter
What is it? A small number of nerdy homeowners are combining Web 2.0 and eco-consciousness. An increasing number of people are installing monitors on their houses that broadcast live tweets (or Twitter posts) about the physical environment in and around where they ...
Tags: canadians, mobile sweets, new music west, nike, niketown, twitter, twittering house, virtual vancouver
Posted in Advertising, Digital Consumer Behavior, Technology, Web 2.0 | No Comments »
Wednesday, April 30th, 2008
Advertisers are starting to move, en masse, towards Twitter but is it too small to matter? Southwest Airlines and JetBlue have taken the lead and Zappos.com uses the service ardently. Last week, in the throes of the Web 2.0 Expo in San Francisco, I had a great conversation ...
Tags: Analytics, business, cnn, data, fast company, forbes, forbes.com, hitwise, jetblue, onion, southwest airlines, swa, twitter, twitter stats, web usage, zappos
Posted in Advertising, Analytics, Digital Consumer Behavior, Web 2.0 | 1 Comment »
Tuesday, April 22nd, 2008
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Monday, April 21st, 2008
In this age of microblogging and social integration, it is nice to run across a site that has a singular purpose. Idiomag, a music magazine, combines the "web 2.0" mentality of community and integration, with the clear focus of creating a personalized music magazine.
So what exactly is Idiomag?
"Idiomag is a ...
Tags: hype machine, idiomag, itunes, last.fm, mp3, music, muxtape, myspace, pandora, purevolume
Posted in Digital Consumer Behavior, Media + Entertainment, Social Media, Web 2.0 | 4 Comments »
Thursday, April 17th, 2008
Engagement is the cornerstone of email marketing's value to a business. All the things we love about the channel exist to support and foster engagement with brands. Email is cost effective, relatively real time, and it is ubiquitous — it is continually ranked as the number one Internet activity performed. ...
Tags: active, communication, crm, daily candy, design, open rates, strategy, very short list
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Social Media, eCommerce | 3 Comments »
Friday, April 11th, 2008
Here's the presentation that I'm giving at the IA Summit in Miami on consumer behavior and Web 2.0. It's called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype and is an evolution of the consumer behavior research we did late-last year. From ...
Tags: cbs, cnn, dell, facebook, flows, ia summit, interaction design, netflix, nytimes, page design, red bull, rss feeds, Social Media, starbucks, user experience, Web 2.0, yahoo
Posted in Design Tactics, Digital Consumer Behavior, Mobile, Social Media, Web 2.0 | 9 Comments »
Tuesday, April 1st, 2008
I woke up this morning and checked my Gmail and saw a new feature alert for “Google Custom Time":
I thought to myself ... er this could be a dangerous feature and not inline with Google’s ‘do no evil’ policy and thought no more of it. Then as the day went ...
Tags: amnesia, April Fools Day, banners, digg, google, mars, virgile, virgin, Web Jokes
Posted in Digital Branding, Digital Consumer Behavior, Media + Entertainment, Technology | 3 Comments »
Thursday, March 27th, 2008
Starbucks, more than any other company, has given rise to the “experience economy.” But today the company, with its sagging stock price, is in a deep funk. With shares down around 40%, sales flat to declining and foot traffic falling off, many industry analysts question where Starbucks lost its way: ...
Tags: , appexchange, apple, barack obama, clover, dell, dunkin' donuts, howard schultz, idea, innovation, iphone, itunes, kiva.org, mcdonalds, meetup.com, oracle, salesforce.com, starbucks, treehugger.com
Posted in Advertising, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Web 2.0, eCommerce | 2 Comments »
Tuesday, March 25th, 2008
Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...
Tags: acquisition, Analytics, conversion, facebook, hitbox, myspace, omniture, optimization, paid search, red bull, retention, rock you, search, search engine, seo, widgets
Posted in Advertising, Analytics, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Technology, eCommerce | 1 Comment »
Wednesday, March 19th, 2008
At this point we've just about given up on retrieving our lost data from earlier this week. Here's a quick recap of what we covered:
Adweek's Brian Morrissey nails a number of key trends shaping the digital design landscape in Form + Function -- a must read. Quick excerpt:
Funny microsites ...
Tags: , 37 signals, advertising age, adweek, aquantive, atlas, avenue a | razorfish, critical mass, design, digital, microsoft, nokia, organic, silicon alley insider
Posted in Advertising, Design Tactics, Digital Consumer Behavior | No Comments »
Thursday, March 13th, 2008
And if there is going to be blood in the digital agency world, who's blood will it be? That was the question (or more accurately "questions") that hung over the SXSW panel that I spoke on at this year's conference in Austin, Texas. The answer was far from clear, however.
The ...
Tags: Advertising, Analytics, api, data, design, tracking, web, youtube
Posted in Advertising, Analytics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0 | 1 Comment »
Tuesday, March 11th, 2008
Photo Source: Wired Blog
Referred to by some industry analysts as a train wreck interview, there is no shortage of opinions debating the merits of Sarah Lacey's keynote interview with Mark Zuckerberg, Founder and CEO of Facebook. I will leave it up to the blogosphere, twitter, Cnet and Wired to ...
Tags: facebook, keynote, social networks, sxsw interactive
Posted in Advertising, Design Tactics, Digital Consumer Behavior, Media + Entertainment, Reviews, Social Media, Technology, Web 2.0 | No Comments »
Monday, March 10th, 2008
I went to Jason Fried’s talk about what he’s learned from starting 37 Signals, the Chicago-based company responsible for Basecamp and Highrise. With his no nonsense and thoughtful approach to running a company it is easy to appreciate why 37 Signals is such a phenomenal success. His panel was intelligent ...
Tags: 37 signals, advice, good process
Posted in Design Tactics, Digital Consumer Behavior, Media + Entertainment, Reviews, Social Media, Technology, Web 2.0 | 1 Comment »
Sunday, March 9th, 2008
A lively and thought provoking panel between Henry Jenkins (MIT professor and Cultural Theorist) and Stephen Johnson, CEO of outside.in and author.
Photo Source: ArMiller
Here were some of the main takeaways:
New forms of learning are emerging and Jenkins and Johnson argued that today’s youth culture is not dumber. The youth ...
Tags: civic action, engagement, knowledge, learning, new media, Youth culture
Posted in Digital Branding, Digital Consumer Behavior, Media + Entertainment, Reviews, Social Media, Technology, Web 2.0 | No Comments »
Sunday, March 9th, 2008
SxSW Interactive is now well and truly underway. The crowds have gathered. This year the Interactive Festival is expecting more than 7500 attendees drawn from all walks of life including designers, developers, usability professionals, start ups, consultants, authors, tech evangelists, cultural theorists, project managers, bloggers and journalists to name ...
Tags: 2008, sxsw, sxswinteractive
Posted in Design Tactics, Digital Consumer Behavior, Media + Entertainment, Mobile, Reviews, Social Media, Technology, Web 2.0 | No Comments »
Friday, March 7th, 2008
Like many of you, we too are packing our bags for this years' SXSW Interactive Festival in Austin, Texas. The schedule, events and party list are truly Texas-sized (i.e. ridiculously big and somewhat overwhelming). Nonetheless, we are prepared to take it all in and perhaps do some light posting.
Avenue A ...
Tags: , agency, event, interactive, iphone, Social Media, sxsw
Posted in Advertising, Digital Consumer Behavior, Media + Entertainment, Mobile, Web 2.0 | No Comments »
Thursday, March 6th, 2008
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »
Friday, February 29th, 2008
From the Avenue A | Razorfish's Digital Outlook Report...my take on why marketers, advertisers and web site publishers are still placing too much emphasis on the role of the home page in the consumer experience when all of the data is telling us to do otherwise.
ONLY A FEW YEARS AGO, ...
Tags: , Analytics, consumer behavior, entertainment, home page, media, publishing, tracking
Posted in Advertising, Analytics, Digital Consumer Behavior, Media + Entertainment, Web 2.0 | No Comments »
Thursday, February 28th, 2008
Joel Garreau of the Washington Post has written a very interesting piece on the social impact of mobile telephony titled Our Cells, Ourselves. In it he states that the cellphone represents the "fastest global diffusion of any technology in human history", pointing out that there are currently 3.3 billion ...
Tags: Social Media
Posted in Digital Consumer Behavior, Mobile, Social Media | 1 Comment »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
