Digital Branding
Sunday, May 11th, 2008
If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...
Tags: apple, barista, brand, brands, consumers, digital, ecosystem, google, interactions, micro, microsoft, starbucks, twitter, Web 2.0, yelp
Posted in Digital Branding, Digital Consumer Behavior | 1 Comment »
Thursday, May 8th, 2008
The ZUI, or zooming user interface, seems to be on the rise as websites with 3D aspects to them proliferate. ZUIs fundamentally change the feel of a site: sometimes with great affect, other times with mixed results.
WHITEvoid, a firm that creates interactive installations and draws from the disciplines of interaction ...
Tags: 3d, hard rock cafe, ia summit 2008, information architecture, interaction audit, interaction design, schematic, silverlight, whitevoid, zooming user interface, zui
Posted in Design Tactics, Digital Branding, Web 2.0 | 1 Comment »
Monday, April 28th, 2008
Spike Lee and Nokia Productions are joining forces to create a film consisting of video shot from mobile devices, according to Reuters. There will be a contest for each of the three acts that will comprise the film. Text, music, video and images will all be considered for the project ...
Posted in Digital Branding | No Comments »
Tuesday, April 1st, 2008
I woke up this morning and checked my Gmail and saw a new feature alert for “Google Custom Time":
I thought to myself ... er this could be a dangerous feature and not inline with Google’s ‘do no evil’ policy and thought no more of it. Then as the day went ...
Tags: amnesia, April Fools Day, banners, digg, google, mars, virgile, virgin, Web Jokes
Posted in Digital Branding, Digital Consumer Behavior, Media + Entertainment, Technology | 3 Comments »
Thursday, March 27th, 2008
Starbucks, more than any other company, has given rise to the “experience economy.” But today the company, with its sagging stock price, is in a deep funk. With shares down around 40%, sales flat to declining and foot traffic falling off, many industry analysts question where Starbucks lost its way: ...
Tags: , appexchange, apple, barack obama, clover, dell, dunkin' donuts, howard schultz, idea, innovation, iphone, itunes, kiva.org, mcdonalds, meetup.com, oracle, salesforce.com, starbucks, treehugger.com
Posted in Advertising, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Web 2.0, eCommerce | 2 Comments »
Tuesday, March 25th, 2008
Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...
Tags: acquisition, Analytics, conversion, facebook, hitbox, myspace, omniture, optimization, paid search, red bull, retention, rock you, search, search engine, seo, widgets
Posted in Advertising, Analytics, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Technology, eCommerce | 1 Comment »
Saturday, March 22nd, 2008
Reason # 238 that we love the Internet: The Photoshop Disasters Blog."With great power comes great responsibility" is the tag line at this digital testament to the pitfalls of Photoshop magic gone awry. Take a look at this example for a taste of what's in-store for the design geek in ...
Tags: design, enhancements, fun, goofs, magic, mistakes, models, photoshop, tricks
Posted in Design Tactics, Digital Branding | 1 Comment »
Tuesday, March 18th, 2008
Still don't know why, but our servers went down last night. We are rebuilding today and have backed up to last Friday. Thanks for your patience.
Posted in Digital Branding | No Comments »
Thursday, March 13th, 2008
And if there is going to be blood in the digital agency world, who's blood will it be? That was the question (or more accurately "questions") that hung over the SXSW panel that I spoke on at this year's conference in Austin, Texas. The answer was far from clear, however.
The ...
Tags: Advertising, Analytics, api, data, design, tracking, web, youtube
Posted in Advertising, Analytics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0 | 1 Comment »
Sunday, March 9th, 2008
A lively and thought provoking panel between Henry Jenkins (MIT professor and Cultural Theorist) and Stephen Johnson, CEO of outside.in and author.
Photo Source: ArMiller
Here were some of the main takeaways:
New forms of learning are emerging and Jenkins and Johnson argued that today’s youth culture is not dumber. The youth ...
Tags: civic action, engagement, knowledge, learning, new media, Youth culture
Posted in Digital Branding, Digital Consumer Behavior, Media + Entertainment, Reviews, Social Media, Technology, Web 2.0 | No Comments »
Wednesday, February 27th, 2008
Google was recently rated by Millward Brown's Brandz report as the number one global brand, all the more suprising because Google does not advertise. Google's most immediate peers in the report include Coca Cola, Microsoft and GE, companies whose advertising budgets are well established and well exercised around whe world.
Corroborating ...
Tags: Digital Branding
Posted in Advertising, Digital Branding | 3 Comments »
Friday, February 8th, 2008
Jupiter Research and Forrester both released reports this week indicating that the eCommerce sales will boom in the next five years. Of particular note is the following from a Computer World article covering their release:
"Consumers do exhibit loyal behavior to the channel, provided that retailers are able to meet and ...
Tags: Design Tactics, Digital Branding, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | 1 Comment »
Thursday, February 7th, 2008
Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 ...
Tags: archive, blog, design, Design Tactics, digital, Digital Branding, evolution, footer, interface, microsoft, Mobile, Web 2.0
Posted in Digital Branding | 1 Comment »
Tuesday, January 29th, 2008
As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound.
Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...
Tags: archive, blog, consumer, design, digital, Digital Branding, Digital Consumer Behavior, levi, participation, project, runway, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »
Friday, January 25th, 2008
Creativity Magazine has a great piece on how ad agencies (both traditional and interactive) are increasingly building innovation muscle by pursuing a range of different ventures "on the side." No longer just focused on ads, the piece focuses on how agencies cultivate a host of different creative side projects -- ...
Tags: agencies, design creativity, Digital Branding, interactive, stay
Posted in Digital Branding | No Comments »
Monday, January 21st, 2008
With an Internet campaign that rivaled "Snakes on a Plan", JJ Abrams' new movie Cloverfield -- a low-budget horror movie -- raked in $41 million this weekend and set a January release record surpassing the reissue of "Star Wars" in 1997.
In true Abrams' style, months of highly calculated cross-media hype-building ...
Tags: box office, buzz, cloverfield, Digital Branding, Media + Entertainment, Social Media, Web 2.0
Posted in Digital Branding | 1 Comment »
Thursday, January 10th, 2008
In 2008 the biggest brands, with the biggest advertising budgets, will become "mini-moguls" bankrolling a host a of new digital media properties. Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early ...
Tags: advertisers, Advertising, become, com, Digital Branding, media, Media + Entertainment, moguls, Social Media, Web 2.0
Posted in Digital Branding | No Comments »
Friday, January 4th, 2008
In order make big predictions regarding what innovations might occur within our industry moving forward, it is useful to look back at the past. The following acknowledges some of the 2007's biggest achievements.
The Facebook Platform
In May this year, Facebook released its "Platform" or software environment which allowed third party ...
Tags: api, digital, Digital Branding, Digital Consumer Behavior, Downloads, facebook, General, Media + Entertainment, Mobile, platform, retrospective, Reviews, social, Social Media, Web 2.0
Posted in Digital Branding, Mobile, Technology, eCommerce | No Comments »
Tuesday, December 18th, 2007
Okay, I lied. We'll be taking a break through Jan.1st. Posting to resume on Jan. 2nd with vim and vigor.
First up upon our return: Our top 5 predictions for '08 and beyond; a choice rant on what I'll call the "2-man myth"; and a look at some new research on ...
Tags: Digital Branding
Posted in Digital Branding | No Comments »
Tuesday, December 11th, 2007
Work and travel has gotten the best of us as the holiday season is kicking into full effect. Posting to resume next week.
Tags: Digital Branding
Posted in Digital Branding | 2 Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
