Analytics
Wednesday, April 30th, 2008
Advertisers are starting to move, en masse, towards Twitter but is it too small to matter? Southwest Airlines and JetBlue have taken the lead and Zappos.com uses the service ardently. Last week, in the throes of the Web 2.0 Expo in San Francisco, I had a great conversation ...
Tags: Analytics, business, cnn, data, fast company, forbes, forbes.com, hitwise, jetblue, onion, southwest airlines, swa, twitter, twitter stats, web usage, zappos
Posted in Advertising, Analytics, Digital Consumer Behavior, Web 2.0 | 1 Comment »
Tuesday, April 22nd, 2008
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Friday, April 18th, 2008
ComScore came out with some interesting data around internet usage and TV viewing habits recently.
Marv Pollack, who posted his findings on the ComScore Blog, found that "during most waking hours, more people (age 15+) are using the Internet than are watching television. It is only for the last two hours ...
Tags: Advertising, Analytics, broadband, comscore, consumer behavior, graphs, statistics, tactics, tv, usage, video
Posted in Advertising, Analytics, Media + Entertainment | No Comments »
Thursday, April 17th, 2008
Engagement is the cornerstone of email marketing's value to a business. All the things we love about the channel exist to support and foster engagement with brands. Email is cost effective, relatively real time, and it is ubiquitous — it is continually ranked as the number one Internet activity performed. ...
Tags: active, communication, crm, daily candy, design, open rates, strategy, very short list
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Social Media, eCommerce | 3 Comments »
Thursday, April 10th, 2008
Relevancy. 2007 was the breakout year for behavioral targeting for both solution providers and marketers. According to Forrester Research, more than 75% of marketers were either using or evaluating the use of online behavioral targeting last year. A consolidation of tools aimed at delivering dynamic content on clients’ sites as ...
Tags: , Advertising, atlas, avenuea razorfish, behavioral targeting, facebook, forrester, google, microsoft, myspace, offermatica, site side ad serving, tacoda
Posted in Advertising, Analytics, Design Tactics | No Comments »
Tuesday, April 8th, 2008
We've all heard it: "Web users don't scroll."
But through our analytics work, our team has found very little actual data to support that common web myth. In fact, one of our biggest clients knows that users can be motivated to scroll down even the longest page (89% of users scrolled ...
Tags: , Analytics, best practices, eye tracking, fold, jakob nielsen, page design, page views, scan, scrolling, statistics, useit, veritical scrolling
Posted in Analytics, Design Tactics | 8 Comments »
Tuesday, March 25th, 2008
Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...
Tags: acquisition, Analytics, conversion, facebook, hitbox, myspace, omniture, optimization, paid search, red bull, retention, rock you, search, search engine, seo, widgets
Posted in Advertising, Analytics, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Technology, eCommerce | 1 Comment »
Thursday, March 13th, 2008
And if there is going to be blood in the digital agency world, who's blood will it be? That was the question (or more accurately "questions") that hung over the SXSW panel that I spoke on at this year's conference in Austin, Texas. The answer was far from clear, however.
The ...
Tags: Advertising, Analytics, api, data, design, tracking, web, youtube
Posted in Advertising, Analytics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0 | 1 Comment »
Thursday, March 6th, 2008
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »
Friday, February 29th, 2008
From the Avenue A | Razorfish's Digital Outlook Report...my take on why marketers, advertisers and web site publishers are still placing too much emphasis on the role of the home page in the consumer experience when all of the data is telling us to do otherwise.
ONLY A FEW YEARS AGO, ...
Tags: , Analytics, consumer behavior, entertainment, home page, media, publishing, tracking
Posted in Advertising, Analytics, Digital Consumer Behavior, Media + Entertainment, Web 2.0 | No Comments »
Tuesday, February 26th, 2008
On Monday Avenue A | Razorfish released its 2008 Digital Outlook Report, an annual report helps marketers, publishers, advertisers and others in the internet industry understand trends in digital spending and consumer behavior. It contains rich insights ranging from the future of search marketing to social media.
The highlight is ...
Tags: Advertising, Digital Consumer Behavior
Posted in Analytics | No Comments »
Tuesday, February 5th, 2008
We kicked off 2008 with a bit of forecasting and futurism, albeit slowly. Time to take stock and see what resonated with you this month.
Here's a quick run-down of the Top Ten January Digital Design posts:
1. Digital Consumer Behavior Study -- The AARF consumer behavior study in all of its ...
Posted in Analytics, Mobile, Technology | No Comments »
Wednesday, January 9th, 2008
Late last year I prophesized the "death of the homepage" and predicted a new online paradigm where the homepage as we know it today just didn't matter as much as it used to. I argued that search, RSS and widgets were driving more and more users deep into ...
Tags: Advertising, design, Design Tactics, digital, Digital Consumer Behavior, engagement, health, site, traffic, user, web
Posted in Analytics | No Comments »
Monday, January 7th, 2008
The biggest story coming out of the Iowa last week and New Hampshire this week is the powerful emergence of "underdog" candidates Barack Obama (D) and Mike Huckabee (R) and the manner in which they upstaged (and are upstaging) the exceptionally well-financed and well-run campaigns of party front-runners Hillary Clinton ...
Tags: Advertising, Design Tactics, Digital Consumer Behavior, Media + Entertainment, Social Media, Web 2.0
Posted in Analytics | 1 Comment »
Friday, November 30th, 2007
Google Labs is running an experimental search program where the end-user can influence or refine his or her search results by tagging the results, ala TIVO, with "Like it" or "Don't like it".
The program also has a custom field for adding an address that is potentially more relevant to the ...
Tags: Advertising, Digital Branding
Posted in Analytics, Digital Branding | No Comments »
Tuesday, November 20th, 2007
Panel Topic: Metrics + Measurement
Panelists: Bruce Leichtman (Leichtman Research Group), Stacey Lynn Schulman (Turner Broadcasting), Maury Giles (GSD&M Idea City), Jim Nail (TMS Media Intelligence/Cymfony)
There was no silver-bullet metric or measurement presented by the panel, but it was generally a good, interesting talk about the lack of any real good ...
Tags: Design Tactics, Digital Branding, Digital Consumer Behavior, Media + Entertainment
Posted in Analytics, Digital Branding | No Comments »
Wednesday, November 14th, 2007
"How should I use the web to best transform my business?" We hear that question from clients every day as the digital media landscape continues to evolve. The reality is that there is no easy answer.
This week, I'll get to explore that topic in depth at one of my ...
Tags: Advertising, Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Analytics, Mobile | No Comments »
Thursday, October 11th, 2007
Radiohead is releasing their latest record, "In Rainbows", direct to consumers as a digital download this week with a curious price tag: pay whatever you like or nothing at all.
And the early results -- if they are to be believed -- are pretty astounding: 1.2 million downloads in 2 days!
While ...
Tags: Design Tactics, Media + Entertainment, Web 2.0
Posted in Analytics | 4 Comments »
Thursday, October 4th, 2007
Well, not yet. But the relevance of website homepages are on the wane. Search, RSS and widgets are driving more and more users deep into today's web properties.
In fact, many top sites see 50% or more of their traffic originate beyond the homepage. And that's on the conservative side. What's ...
Tags: Advertising, Digital Consumer Behavior, Media + Entertainment
Posted in Analytics | 1 Comment »
Wednesday, October 3rd, 2007
I've had few people ask me about the term "connected consumer" and wanted to know the key characteristics of this group.
Here it goes:
When my design team set out to do the survey earlier this year the goal was to focus on mainstream Internet-user adoption of Web 2.0 functionality and interface ...
Tags: Digital Consumer Behavior
Posted in Analytics | 4 Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
