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Wednesday, May 7th, 2008
1. Home Tweet Home: Energy-Savvy House Broadcasts on Twitter
What is it? A small number of nerdy homeowners are combining Web 2.0 and eco-consciousness. An increasing number of people are installing monitors on their houses that broadcast live tweets (or Twitter posts) about the physical environment in and around where they ...
Tags: canadians, mobile sweets, new music west, nike, niketown, twitter, twittering house, virtual vancouver
Posted in Advertising, Digital Consumer Behavior, Technology, Web 2.0 | No Comments »
Wednesday, April 30th, 2008
Advertisers are starting to move, en masse, towards Twitter but is it too small to matter? Southwest Airlines and JetBlue have taken the lead and Zappos.com uses the service ardently. Last week, in the throes of the Web 2.0 Expo in San Francisco, I had a great conversation ...
Tags: Analytics, business, cnn, data, fast company, forbes, forbes.com, hitwise, jetblue, onion, southwest airlines, swa, twitter, twitter stats, web usage, zappos
Posted in Advertising, Analytics, Digital Consumer Behavior, Web 2.0 | 1 Comment »
Sunday, April 27th, 2008
1. Plum, the Color, Is Having Its Star Turn
What is it? Is plum really the new black? Marketers have recently embraced the color in everything from TV (Plum TV is a new channel available in resort communities) to water labels. Trend watchers have suggested ...
Tags: american express, fallon, miami, plum, polo, ralph lauren, shopstyle.com, sony, stylefeeder.com, thisnext.com
Posted in Advertising, Web 2.0, eCommerce | No Comments »
Tuesday, April 22nd, 2008
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Friday, April 18th, 2008
ComScore came out with some interesting data around internet usage and TV viewing habits recently.
Marv Pollack, who posted his findings on the ComScore Blog, found that "during most waking hours, more people (age 15+) are using the Internet than are watching television. It is only for the last two hours ...
Tags: Advertising, Analytics, broadband, comscore, consumer behavior, graphs, statistics, tactics, tv, usage, video
Posted in Advertising, Analytics, Media + Entertainment | No Comments »
Thursday, April 17th, 2008
Engagement is the cornerstone of email marketing's value to a business. All the things we love about the channel exist to support and foster engagement with brands. Email is cost effective, relatively real time, and it is ubiquitous — it is continually ranked as the number one Internet activity performed. ...
Tags: active, communication, crm, daily candy, design, open rates, strategy, very short list
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Social Media, eCommerce | 3 Comments »
Thursday, April 10th, 2008
Relevancy. 2007 was the breakout year for behavioral targeting for both solution providers and marketers. According to Forrester Research, more than 75% of marketers were either using or evaluating the use of online behavioral targeting last year. A consolidation of tools aimed at delivering dynamic content on clients’ sites as ...
Tags: , Advertising, atlas, avenuea razorfish, behavioral targeting, facebook, forrester, google, microsoft, myspace, offermatica, site side ad serving, tacoda
Posted in Advertising, Analytics, Design Tactics | No Comments »
Wednesday, April 9th, 2008
How do you design one of the first multi-touch, multi-user interface experiences for a retail environment?
That's what our Avenue A | Razorfish design team solved for Microsoft and AT&T Wireless. Last week, at the CTIA Wireless Conference, the companies announced their initiative to bring Microsoft Surface to life in ...
Tags: apple, at&t wireless, computing, CTIA, design, development, device recognition, environment, iphone, microsoft, Mobile, multi-touch, multi-user, surface
Posted in Advertising, Design Tactics, Mobile, Technology, Web 2.0 | 1 Comment »
Thursday, April 3rd, 2008
Yesterday at the CTIA Wireless trade show in Las Vegas, Yahoo introduced the new version of their Mobile search. This latest incarnation of mobile search lets Web Publishers integrate search into their mobile sites. In my opinion, Yahoo is the leader in the mobile web application department. At least ...
Tags: CTIA, Mobile, oneSEARCh, search, Voice, wireless, yahoo
Posted in Advertising, Media + Entertainment, Mobile | No Comments »
Sunday, March 30th, 2008
Rolling out one of the biggest -- if not the only -- large scale urban 2D barcode program in the U.S., CitySearch will now be tagging scores of local San Francisco restaurants with the pixelated codes. Partnering with Audio Antenna and ScanBuy, CitySearch announced their plans to put up ...
Tags: 2d, antenna, avenue a | razorfish, barcodes, japan, location, Mobile, scanbuy, SmartPox, sprint, wired, wireless
Posted in Advertising, Mobile, Social Media, Technology, Web 2.0 | No Comments »
Thursday, March 27th, 2008
Starbucks, more than any other company, has given rise to the “experience economy.” But today the company, with its sagging stock price, is in a deep funk. With shares down around 40%, sales flat to declining and foot traffic falling off, many industry analysts question where Starbucks lost its way: ...
Tags: , appexchange, apple, barack obama, clover, dell, dunkin' donuts, howard schultz, idea, innovation, iphone, itunes, kiva.org, mcdonalds, meetup.com, oracle, salesforce.com, starbucks, treehugger.com
Posted in Advertising, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Web 2.0, eCommerce | 2 Comments »
Tuesday, March 25th, 2008
Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...
Tags: acquisition, Analytics, conversion, facebook, hitbox, myspace, omniture, optimization, paid search, red bull, retention, rock you, search, search engine, seo, widgets
Posted in Advertising, Analytics, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Technology, eCommerce | 1 Comment »
Wednesday, March 19th, 2008
At this point we've just about given up on retrieving our lost data from earlier this week. Here's a quick recap of what we covered:
Adweek's Brian Morrissey nails a number of key trends shaping the digital design landscape in Form + Function -- a must read. Quick excerpt:
Funny microsites ...
Tags: , 37 signals, advertising age, adweek, aquantive, atlas, avenue a | razorfish, critical mass, design, digital, microsoft, nokia, organic, silicon alley insider
Posted in Advertising, Design Tactics, Digital Consumer Behavior | No Comments »
Thursday, March 13th, 2008
And if there is going to be blood in the digital agency world, who's blood will it be? That was the question (or more accurately "questions") that hung over the SXSW panel that I spoke on at this year's conference in Austin, Texas. The answer was far from clear, however.
The ...
Tags: Advertising, Analytics, api, data, design, tracking, web, youtube
Posted in Advertising, Analytics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0 | 1 Comment »
Wednesday, March 12th, 2008
Social media, social networking and just about any other type of digital communication literally dominated the conversation at this year's SXSW. Avenue A | Razorfish's Shiv Singh, who writes his own blog at Going Social Now, debuted our new social media practice to a packed hall in Austin. For those who ...
Posted in Advertising, Social Media, Web 2.0 | 1 Comment »
Tuesday, March 11th, 2008
Photo Source: Wired Blog
Referred to by some industry analysts as a train wreck interview, there is no shortage of opinions debating the merits of Sarah Lacey's keynote interview with Mark Zuckerberg, Founder and CEO of Facebook. I will leave it up to the blogosphere, twitter, Cnet and Wired to ...
Tags: facebook, keynote, social networks, sxsw interactive
Posted in Advertising, Design Tactics, Digital Consumer Behavior, Media + Entertainment, Reviews, Social Media, Technology, Web 2.0 | No Comments »
Friday, March 7th, 2008
Like many of you, we too are packing our bags for this years' SXSW Interactive Festival in Austin, Texas. The schedule, events and party list are truly Texas-sized (i.e. ridiculously big and somewhat overwhelming). Nonetheless, we are prepared to take it all in and perhaps do some light posting.
Avenue A ...
Tags: , agency, event, interactive, iphone, Social Media, sxsw
Posted in Advertising, Digital Consumer Behavior, Media + Entertainment, Mobile, Web 2.0 | No Comments »
Thursday, March 6th, 2008
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »
Friday, February 29th, 2008
From the Avenue A | Razorfish's Digital Outlook Report...my take on why marketers, advertisers and web site publishers are still placing too much emphasis on the role of the home page in the consumer experience when all of the data is telling us to do otherwise.
ONLY A FEW YEARS AGO, ...
Tags: , Analytics, consumer behavior, entertainment, home page, media, publishing, tracking
Posted in Advertising, Analytics, Digital Consumer Behavior, Media + Entertainment, Web 2.0 | No Comments »
Wednesday, February 27th, 2008
Google was recently rated by Millward Brown's Brandz report as the number one global brand, all the more suprising because Google does not advertise. Google's most immediate peers in the report include Coca Cola, Microsoft and GE, companies whose advertising budgets are well established and well exercised around whe world.
Corroborating ...
Tags: Digital Branding
Posted in Advertising, Digital Branding | 3 Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
