About

The Digital Design Blog is written by Garrick Schmitt and the User Experience and Creative teams at Avenue A | Razorfish.The blog covers news, trends, commentary, events and emerging technologies that are shaping the digital design landscape. Culled from our domestic and international design teams, the blog provides a unique perspective on what’s happening in the design world straight from the front lines: How successful are Web 2.0 UI conventions? Is pre-roll the most effective form of online video advertising? How do you design for search engine optimized traffic?Most importantly, our blog will focus on how companies are using new strategies, techniques and tools to better shape memorable digital consumer experiences. More than who’s hot and who’s not, we’ll focus on established and emerging brands that are shaping our digital future. The blog reflects the views of the individual authors and not necessarily the views of Avenue A | Razorfish.Return to The Digital Design Blog