Announcing FEED: The Razorfish Consumer Experience Report
October 28th, 2008 by Garrick SchmittTags: apps, behavior, consumer, data, eCommerce, facebook, holiday, iphone, pokes, purchasing, Social Media, stats, study, widgets
Are widgets the TV sets of the future? Does social media impact consumer purchasing? Do people really use Twitter?
These are just some of the questions we are answering with FEED: The Razorfish Consumer Experience Report, which we are releasing today as a PDF download and an interactive flash experience at feed.razorfish.com.
At the core of the report is our Digital Consumer Behavior Study, which documents the results of a 2008 survey that Razorfish conducted of more than 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband). In the study we look at how people “live” online today; how Web 2.0 has changed consumer behavior; what is the real impact of the “social web”; what really drives online purchase habits (especially in a down economy); and who is really using the mobile web and what are they doing.
The findings surprised even us as today’s digital consumers have moved well beyond merely sampling Web 2.0 technologies and services. They are now adopting these services at a breakneck pace and readily experimenting with new, more sophisticated offerings en masse.
The second half of FEED consists of a series of highly provocative essays that examine the ways consumers interact with digital media. Such as Tim Richard’s “Putting Jakob Back on the Shelf” and Marisa Gallagher’s “Let’s Talk About It: Designing Experiences for the Facebook Generation.”
Over the next weeks, we’ll be posting the entire report here on the Digital Design Blog. Stay tuned.
7 Responses to “Announcing FEED: The Razorfish Consumer Experience Report”
Thanks for posting the consumer exp report here. Looking forward for the other part of the report.
Question: the awful flash format that you published the report in, with unreadable content not even helped by annoying zoom feature > would that be one of the ‘immersive experiences’ you think the next generation of web users can look forward too, as opposed to content-rich, hybrid or static sites already favored by today’s millions?
Thanks for the feedback. Obviously we can’t please everyone all of the time, but we are extremely happy with the balance between the design of the book and the content. Re: formats. To ensure broad appeal we created a flash version, a PDF for download and separate data pack with the results of the study.
how about a nice text-only version for those of us who are reading-stuff-on-the-computer challenged?
Thanks! A must read for those of you who works within the business of online marketing. This is easy to read, concise and to the point.
This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master .
I really really really would love to read the report because it contains great insight. But have you guys consider how hard it is to read on screen? When reading it in the Flash reader, pages are large horizontally and requires a lot of mouse interactions. Would the fonts be bigger that would eliminate the need for me to zoom in and move every page around. Fonts are so difficult to read. They are really blurry. Flash is proprietary and should be killed long time ago.
The PDF is great to read on screen but doesn\\\\\\\’t have all the goodies you guys did with the Flash version. It could really be as simple as just a site with HTML pages, then I would at least be able to blog about articles and point to it directly…