June, 2008 Archive
Monday, June 30th, 2008 by Garrick Schmitt
We have hit the halfway point in 2008. So, as we start to gear-up for the July 4th holiday weekend (and put the Digital Design Blog on a short vacation), I thought it would be good to review the top posts of the year, so far:
1. IA Summit 2008: User-Centered ...
Tags: 2008, akqa, IA, jared spool, july 4th, mint.com, muxtape, rga, tag clouds, top 10, top 12, twitter, under the radar, user centered design, ux, zui
Posted in Advertising, Digital Consumer Behavior, Reviews, Social Media, Web 2.0 | 1 Comment »
Friday, June 27th, 2008 by Garrick Schmitt
Back in December my colleague Shiv Singh made 10 predictions about how social media would change the way we do business in 2008. He forecast gloom and doom for the marketing funnel and discussed the rise of a third dimension in marketing -- "Social Influence Marketing."
It was a compelling premise, ...
Tags: forrester, funnel, going social now, predicitons, shiv singh, social influence marketing
Posted in Social Media | 6 Comments »
Thursday, June 26th, 2008 by Garrick Schmitt
John Battelle has a fascinating interview with ComScore founder and Chairman Gian Fulgoni on his Searchblog today. The majority of the interview focuses on Fulgoni reacting to Google's entry into the measurement market with their AdPlanner product, but I found this bit especially interesting regarding the state of web analytics ...
Tags: alexa, Analytics, buzz metrics, compete, comscore, design, google, google ad planner, hitbox, metrics, nielsen, omniture, quantcast, website
Posted in Advertising, Analytics, Technology | No Comments »
Thursday, June 26th, 2008 by Garrick Schmitt
The battle for customers, whether online or off, has always been fierce for retailers. But even more so online, where consumers are literally a click away from a potentially cheaper and more efficient competitor. Last year in our Digital Design Outlook we found that a vast majority of consumers (55%) ...
Tags: amazon, avenue a | razorfish, best buy, ce, consumer electronics, digital design outlook, google, internet retailer, Technology, williams-sonoma
Posted in Digital Branding, Digital Consumer Behavior, eCommerce | No Comments »
Wednesday, June 25th, 2008 by Garrick Schmitt
Do you believe that digital means more than websites? Do you enjoy designing applications equally as much as presenting at industry conferences? Do you want to tackle transformational initiatives for some of the best know brands in the world? Do you feel ready to lead an innovative team of interaction ...
Tags: agency, avenue a | razorfish, careers, city, director, hiring, IA, information architecture, innovation, interaction design, jobs, los angeles, san francisco, seattle, strategy, usability, user experience, ux, west
Posted in Design Tactics | No Comments »
Wednesday, June 25th, 2008 by Garrick Schmitt
Think tag clouds are unsightly? You are not alone. The folks at Wordle, a Java-based "word cloud" generator are helping tag clouds move from fringe Web 2.0 feature to full-on fashion statement. Created by Jonathan Feinberg at IBM Research, the web app turns tags into information art. Below is ...
Tags: graphic design, ibm, information design, tag cloud, toy, wordle
Posted in Design Tactics, Social Media | 1 Comment »
Tuesday, June 24th, 2008 by Garrick Schmitt
Last week my colleague Joe Crump discussed “Digital Darwinism” at the Cannes International Advertising Festival. He argues, very persuasively, that digital brands have a certain undeniable DNA. And, to help marketers and brand advertisers, he's created a "Brand Genes Scoreboard". Here's a link to the original article and the presentation:
...
Tags: apple, cannes, coca-cola, darwinism, dna, ebay, ge, google, ibm, intel, interbrand, joe crump, mercedes, netflix, yahoo, youtube
Posted in Digital Branding | No Comments »
Monday, June 23rd, 2008 by Garrick Schmitt
Today the Inside Facebook blog, an independent publication tracking Facebook for developers and marketers, released a run-down of the top 50 most active apps on the increasingly popular social network. They've analyzed the activity via daily active user count and categorized them by type and developer/company.
Quick highlights:
LinkedIn has the ...
Tags: flixster, ilike, linkedin, myyearbook, rockyou, serious business, slide, snap, zynga
Posted in Digital Consumer Behavior, Social Media, Web 2.0 | No Comments »
Monday, June 23rd, 2008 by Kyle Outlaw
The Cellphone Anthropologist
Jan Chipchase is a design researcher slash corporate anthropologist who works for Nokia. His job involves traveling the globe in order to explore how people use their mobile devices and - more importantly - how they would like to use them. Jan takes with him a team ...
Posted in Mobile | No Comments »
Thursday, June 19th, 2008 by Garrick Schmitt
This week I appeared on a marketing-focused panel, called Marketing S.O.S!, at Supernova '08 in San Francisco. Joining me were Kuiumarse Zamanian formerly from Yahoo! and now at Glam Media, Kerry Chrapliwy from Hewlett-Packard, Deborah Schultz formerly from SixApart and Hugh MacLeod, a well-known blogger and pundit. Howard Greenstein moderated.
It ...
Tags: Advertising, apple, blendtec, hp, jay-z, mini, nike, sixapart, Social Media, twitter, viral, will it blend, wom, yahoo, zappos
Posted in Advertising, Digital Branding, Social Media | 4 Comments »
Tuesday, June 17th, 2008 by Garrick Schmitt
Any consumer who has made a purchase at Amazon.com understands what a personalized experience on today's Web looks like -- essentially personalized information drawn from a user profile, including purchase history, likes/dislikes and page visits. Ditto for Netflix which, along with Amazon, sets the bar for "personal" online.
Not for much ...
Tags: ai, artificial intelligence, google, john hauser, marketing science, mit, sloan, stanford, UI, wikipedia
Posted in Design Tactics, Technology | No Comments »
Monday, June 16th, 2008 by Mia Northrop
Innovation can be defined simply as "introducing something new for the first time", according to The Myths of Innovation author, Scott Berkun. Innovation is something that companies struggle to foster because it is seen as a key to differentiation, market leadership and therefore more customers and larger revenues.
Chris Bangle, Director ...
Tags: bmw, chris bangle, ebay, GINA, ia summit, innovation, jared spool
Posted in Design Tactics, Technology | 2 Comments »
Thursday, June 12th, 2008 by Garrick Schmitt
Supernova, one of the best technology conferences, is kicking off in San Francisco next week. The theme is how to best navigate the "network age", where mainstream consumers mix-and-match utility computing services to their liking and maintain a web of complex social interactions.
There are a host of top-industry thinkers on ...
Tags: clay shirky, esther dyson, fcc, google, hp, joe krauss, jonathan schwartz, network, reed hunt, sun, supernova, wharton, yahoo
Posted in Advertising, Digital Consumer Behavior, Technology | No Comments »
Wednesday, June 11th, 2008 by Garrick Schmitt
This article by my favorite contrarian/futurist Nicholas Carr is the hot topic of the day. The main theme: Is the Internet changing the way we think? Still digesting, but well worth a read...
Tags: atlantic monthly, google, nicholas carr
Posted in Digital Consumer Behavior, Technology | No Comments »
Monday, June 9th, 2008 by Garrick Schmitt
This past week getting "Rickrolled" went mainstream. That's when a number of political blogs, including Wonkette and Andrew Sullivan linked to a YouTube video claiming to show Michelle Obama going on a less than savory rant. The result: a mass mainstream audience getting "Rickrolled."
Tags: design, michelle obama, prank, rick astley, rickroll, video, viral, youtube
Posted in Digital Consumer Behavior, Social Media, Web 2.0 | No Comments »
Thursday, June 5th, 2008 by Marisa Gallagher
A few of us attended this week's Dealmaker's Forum Under the Radar Social Media + Entertainment Conference in Mountain View. It's a small conference, but one of the best, as it pushes all that's great about the Valley - primarily innovation - by showcasing more than 35 great start-ups in ...
Tags: ad agencies, animoto, aqka, bigstage, blog, cnet, coca-cola, crowdspring, curse, jacked, mediaforge, nesting.com, pluggedin, rga, sometrics, start-ups, tide, under the radar, venture capital, verisom, vusion
Posted in Advertising, Media + Entertainment, Mobile, Social Media, Web 2.0 | 6 Comments »
Tuesday, June 3rd, 2008 by Kyle Outlaw
Half the World's Population Has at Least One Mobile Phone
The Daily Telegraph reports that mobile phone usage has reached 49 percent penetration rate globally in 2007, according to the International Telecommunications Union. The fastest growth was seen in developing countries in Asia and Africa. The report states that the growth ...
Tags: daily telegraph, devices, fon, gartner, kyocera, Mobile, virgin, zyb
Posted in Mobile | No Comments »
Monday, June 2nd, 2008 by Garrick Schmitt
Bypassing a reality game-show, ala INXS, Journey scours YouTube to find a replacement for lead-singer Steve Perry. The result, Arnel Pineda, a 40-year-old Perry sound-alike from the Philippines. Journey's new record with Pineda, Revelation, is out today. (The New York Times) Stunning, amusing and fantastic.
Update: Nice video segment from CBS ...
Tags: cbs, journey, new york times, nytimes, steve perry, youtube
Posted in Digital Consumer Behavior, Media + Entertainment, Social Media | No Comments »
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