The latest on digital design trends and consumer behavior from Avenue A | RazorfishFacebook Releases Top 25 Most Popular Pages: Brits Dominate
May 20th, 2008 by Garrick SchmittTags: apple, barack obama, chris moyles, john mccain, nutella, pink, social influence marketing, stig, students, top gear, victoria's secret
Our office is buzzing this afternoon about the recently released Top 25 Most Popular Pages on Facebook. The top spot goes to Barack Obama with 834,550 supporters, followed by the BBC program The Chris Moyles Show with 426,635 fans, Apple Students with 415,440 fans and Victoria’s Secret PINK with 350,983 fans. The complete list is posted on the the Inside Facebook blog.
For those not keeping track, six months ago Facebook launched “Pages” as an ad/promotional vehicle for businesses, brands and celebs to have a home on the increasingly popular social network. One of the most interesting aspects of the Top 25 “Pages” is the prominence of UK-oriented programming/cultural topics — The Chris Moyles Show, The Stig and Top Gear — which make up 30% of the top 10 pages. The dominance of music related pages is overwhelming as well, comprising 40% of the top 25 pages.
Clearly, Facebook still dominates with the college crowd, despite attracting and broader (i.e. older) audience since opening up the system. And while the Top 25 doesn’t spill any real secrets to marketers/advertisers, it’s still quite an interesting window into the social activity on Facebook.
