Digital Design Blog

McDonald’s Enters Mobile Coupon Market

McDonald’s is running a trial in 113 store across Nevada, Utah and Wyoming to test mobile coupons using the Cellfire mobile application. Customers can text “mcd” to 22888 to get the mobile Cellfire application. The unique coupon gives you a free iced coffee at any of the participating store during the 20 Day promotion ( April 7-27 ).

The move is interesting, as more and more marketers are starting to test out mobile apps,  campaigns and experiences. Sprint now supports 2D barcodes, as does Google. And CitySearch just launched a pilot 2D barcode program to enable users to read reviews on the fly.

While the mobile coupon market is still nascent — it’s a complex set of interactions, to say the least — there is great potential in moving to mobile distribution in the coming months.

For more information please see: http://www.cellfire.com/coupons/mcdonalds