May, 2008 Archive

Understanding Micro-Interactions and the New Brand Ecosystem

Sunday, May 11th, 2008

If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...

Enter the Zooming User Interface (ZUI): Spatial Expirements On Rise

Thursday, May 8th, 2008

The ZUI, or zooming user interface, seems to be on the rise as websites with 3D aspects to them proliferate. ZUIs fundamentally change the feel of a site: sometimes with great affect, other times with mixed results. WHITEvoid, a firm that creates interactive installations and draws from the disciplines of interaction ...

Emerging Media Trends: Twittering House, Mobile Sweets, Virtual Festivals

Wednesday, May 7th, 2008

1. Home Tweet Home: Energy-Savvy House Broadcasts on Twitter What is it? A small number of nerdy homeowners are combining Web 2.0 and eco-consciousness. An increasing number of people are installing monitors on their houses that broadcast live tweets (or Twitter posts) about the physical environment in and around where they ...

Adobe Launches Open Screen Project

Tuesday, May 6th, 2008

Adobe, in a bid to increase the proliferation of Flash and Air installations across platforms and devices, launched “The Open Screen Project” and removed all licensing fees for the next release of their players. The project supporters include “Adobe, ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, ...

McDonald’s Enters Mobile Coupon Market

Monday, May 5th, 2008

McDonald's is running a trial in 113 store across Nevada, Utah and Wyoming to test mobile coupons using the Cellfire mobile application. Customers can text "mcd" to 22888 to get the mobile Cellfire application. The unique coupon gives you a free iced coffee at any of the participating store during ...