The latest on digital design trends and consumer behavior from Avenue A | RazorfishCitySearch Brings 2D Barcodes to San Francisco
March 30th, 2008 by Marisa GallagherTags: 2d, antenna, avenue a | razorfish, barcodes, japan, location, Mobile, scanbuy, SmartPox, sprint, wired, wireless
Rolling out one of the biggest — if not the only — large scale urban 2D barcode program in the U.S., CitySearch will now be tagging scores of local San Francisco restaurants with the pixelated codes. Partnering with Audio Antenna and ScanBuy, CitySearch announced their plans to put up 2D barcodes outside restaurants and other physical locations hoping to create digital bridges for window shoppers. These barcodes, as we’ve written about extesnively, can be read by cell phones and connect people to relevant web content — reviews, audio tours, hours, etc — about their locale or chosen destination.
Jonathan Bulkeley, CEO of Scanbuy, has the choice quote:
“Right now, if you want audio information for the Transamerica building or a review of Cafe Claude in San Francisco, that (Web address) is very long,” said Jonathan Bulkeley, chief executive of Scanbuy, which provides the ScanLife software behind the bar codes. “But with one click you can go directly there. We’re trying to solve the navigation issue of how to get information on your handheld without going down eight layers” on a Web site.
The San Francisco Chronicle has all of the details.
For Avenue A | Razorfish’s work with 2D barcodes look here and here.
2 Responses to “CitySearch Brings 2D Barcodes to San Francisco”
2D barcodes are the future. This approach is new. They will also be placed on tombstones so the family/visitors can view information on the person. Im excited to see where this goes.
Will these barcodes be scanned with a cell phone or 2d scanner