The latest on digital design trends and consumer behavior from Avenue A | RazorfishGoogle to Test Video Ads in Search
February 15th, 2008 by Garrick SchmittTags: ads, Advertising, google, Media + Entertainment, role, search, test, video, Web 2.0
Get ready for the next wave of digital display and video advertising. From today’s New York Times:
On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.Marissa Mayer, Google’s vice president of search products and user experience, said in an interview that the change reflects the evolution of the once-sparse Google pages. Last year Google introduced what it calls universal search, which mixes images, videos, news stories and other types of information with the standard text links to Web pages. ‘The big insight of Google wasn’t text ads; it was that the ads should be conducive to the format,’ Ms. Mayer said. “We were doing text-based search that was all textual. Visual ads don’t work in that format.”
Images courtesy of VentureBeat: 
