The Evolution of the Footer
February 7th, 2008 by Mia NorthropTags: archive, blog, design, Design Tactics, digital, Digital Branding, evolution, footer, interface, microsoft, Mobile, Web 2.0
Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 sites that take the footer to the next level.
(Screenshot from Powazek.com)
Features include expanded customer service options, lush visual treatments reinforcing brand elements, feeds from social networking sites and recent blog comments. Now that we are finally comfortable that users do scroll down pages, the footer opens another opportunity for creativity, SEO and content that will be increasingly valued.
One Response to “The Evolution of the Footer”
A really excellent example of a header was the Microsoft PR Newswire release of Microsoft Yahoo. PR Newswire has put alot of thought into how to make their releases more useful (bookmarking, sharing, etc). Don’t think it was Microsoft given that none of the technology was theirs.