Digital Design Blog

OpenID Gets Massive Boost From Yahoo!

As consumers are starting to live more of their lives online, managing one’s “digital ID” (multiple IDs for many of us) is critical. In “Got ID?” from last year’s AARF Digital Design Outlook, we took a look at many of the open Web 2.0 services that have popped-up as of late to try and ease this identity management burden.

Today, the movement gets a massive boost as Yahoo! joins the OpenID 2.0 single sign-on framework.

As Laura Porto Stockwell wrote last year, this starts to solve a major dilemma for both publishers, consumers and advertisers:

Whether we focus on contributing or consuming content, or developing relationships, our identity allows us to define who we are and how we are known within a community. For those of us who contribute content, research has shown that social capital is a key motivator, and being able to build a reputation and personal credibility is vital to that experience. For those consuming content and information, trust is a key component when making decisions about the credibility of information. Either way you cut it, identity is vital to reputation, trust and an overall good site experience.

TechCrunch has all of the details. As well as rumors of Google, IBM and VeriSign joining the fray too.