January, 2008 Archive
Thursday, January 31st, 2008
As many of you know we've been closely following the mobile space and the emergence of 2D barcodes, in particular. We've been big advocates of the technology and its potential since we launched Smartpox almost two years ago. Now it looks like 2D barcode mini-phenomena may yet crack ...
Tags: ads, Advertising, barcode, barcodes, digital, google, print, pushes, Web 2.0
Posted in Mobile, Technology, eCommerce | No Comments »
Tuesday, January 29th, 2008
As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound.
Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...
Tags: archive, blog, consumer, design, digital, Digital Branding, Digital Consumer Behavior, levi, participation, project, runway, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »
Friday, January 25th, 2008
Creativity Magazine has a great piece on how ad agencies (both traditional and interactive) are increasingly building innovation muscle by pursuing a range of different ventures "on the side." No longer just focused on ads, the piece focuses on how agencies cultivate a host of different creative side projects -- ...
Tags: agencies, design creativity, Digital Branding, interactive, stay
Posted in Digital Branding | No Comments »
Monday, January 21st, 2008
The NY Times has an interesting article on the use of mobile Twitter in election campaign coverage.
"These journalists are actually rediscovering telegraphese -- the clipped (ideally witty) style that flourished because of word limits imposed by an earlier technology, the telegraph. Today, it is the limits imposed by text-messaging."
Reporters are ...
Tags: Social Media, Web 2.0
Posted in Mobile | 1 Comment »
Monday, January 21st, 2008
With an Internet campaign that rivaled "Snakes on a Plan", JJ Abrams' new movie Cloverfield -- a low-budget horror movie -- raked in $41 million this weekend and set a January release record surpassing the reissue of "Star Wars" in 1997.
In true Abrams' style, months of highly calculated cross-media hype-building ...
Tags: box office, buzz, cloverfield, Digital Branding, Media + Entertainment, Social Media, Web 2.0
Posted in Digital Branding | 1 Comment »
Thursday, January 17th, 2008
As consumers are starting to live more of their lives online, managing one's "digital ID" (multiple IDs for many of us) is critical. In "Got ID?" from last year's AARF Digital Design Outlook, we took a look at many of the open Web 2.0 services that have popped-up ...
Tags: blog, boost, design, digital, from, gets, massive, open, openid, Social Media, Web 2.0, yahoo
Posted in Technology | No Comments »
Wednesday, January 16th, 2008
Rather than develop a device to compete with the iPhone, Nokia is focusing on a "UI accelerator kit" that will work with any device running Symbian S60. This is an approach similar to that being adopted by Microsoft for its Windows Mobile 7 platform.
Not content to simply emulate the iPhone's ...
Tags: archive, Mobile, nokia, phone, Technology, working
Posted in Mobile | No Comments »
Tuesday, January 15th, 2008
Sprint is setting the pace for U.S. wireless carriers by supporting 2D barcode scanning in '08. The company is pushing out the service under two different monikers: "Phone IQ" and "2-D Intelligence". It's no secret that we here at Avenue A | Razorfish have been big proponents of 2D ...
Tags: barcode, launches, Mobile, reader, Social Media, sprint, Web 2.0
Posted in Mobile, Technology | No Comments »
Monday, January 14th, 2008
As an amateur political junkie and digital design advocate, I can't help but get excited about the role the Internet is playing in this year's U.S. Presidential Race. Last week I predicted that the Web will play a larger role than most pundits -- and pollsters -- think in shaping ...
Tags: Digital Consumer Behavior, paul, rise, ron, social, Social Media, web, Web 2.0
Posted in Uncategorized | No Comments »
Friday, January 11th, 2008
One of the most interesting ecommerce features to pop-up on Amazon.com in recent weeks is the very, very slick "Customers Compare" feature which allows consumers to not only browse by "most popular" but also get personalized recommendations after voting on a series of products.
There are essentially four different ways to ...
Tags: amazon, com, compare, debuts, eCommerce, feature, Reviews
Posted in eCommerce | 1 Comment »
Thursday, January 10th, 2008
In 2008 the biggest brands, with the biggest advertising budgets, will become "mini-moguls" bankrolling a host a of new digital media properties. Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early ...
Tags: advertisers, Advertising, become, com, Digital Branding, media, Media + Entertainment, moguls, Social Media, Web 2.0
Posted in Digital Branding | No Comments »
Wednesday, January 9th, 2008
Soon you'll be able to talk trash to your fellow gamers over VOIP. This week at Consumer Electronics Show Sony announced that Skype will be included on the PSP system. Calls to other people using Skype on PCs or PSPs are free, all you need to do is ...
Tags: Mobile, psp, skype, sony, Web 2.0
Posted in Mobile | No Comments »
Wednesday, January 9th, 2008
Yesterday, Google and Facebook announced that they would be joining the Data Portability Workgroup. The workgroup was founded with the goal of creating a reference design document that contains the best practices for integrating existing open standards and protocols for maximum interoperability.
Issues of data portability, openness and ownership of data ...
Tags: caring, data, Digital Consumer Behavior, forecast, General, means, portability, sharing, Social Media, Web 2.0
Posted in Technology | No Comments »
Wednesday, January 9th, 2008
Late last year I prophesized the "death of the homepage" and predicted a new online paradigm where the homepage as we know it today just didn't matter as much as it used to. I argued that search, RSS and widgets were driving more and more users deep into ...
Tags: Advertising, design, Design Tactics, digital, Digital Consumer Behavior, engagement, health, site, traffic, user, web
Posted in Analytics | No Comments »
Monday, January 7th, 2008
The biggest story coming out of the Iowa last week and New Hampshire this week is the powerful emergence of "underdog" candidates Barack Obama (D) and Mike Huckabee (R) and the manner in which they upstaged (and are upstaging) the exceptionally well-financed and well-run campaigns of party front-runners Hillary Clinton ...
Tags: Advertising, Design Tactics, Digital Consumer Behavior, Media + Entertainment, Social Media, Web 2.0
Posted in Analytics | 1 Comment »
Monday, January 7th, 2008
2008 has the potential to be a landmark year for '"disruptive telephony", a term used by Dan York and others to describe the impact of convergent devices and web 2.0-style application mash-ups on the telecommunications industry. Key indications of this trend can be found on the following fronts:
Application ...
Tags: Disruptive Telephony, forecast, Mobile, phone, Web 2.0
Posted in Mobile | No Comments »
Friday, January 4th, 2008
In order make big predictions regarding what innovations might occur within our industry moving forward, it is useful to look back at the past. The following acknowledges some of the 2007's biggest achievements.
The Facebook Platform
In May this year, Facebook released its "Platform" or software environment which allowed third party ...
Tags: api, digital, Digital Branding, Digital Consumer Behavior, Downloads, facebook, General, Media + Entertainment, Mobile, platform, retrospective, Reviews, social, Social Media, Web 2.0
Posted in Digital Branding, Mobile, Technology, eCommerce | No Comments »
Thursday, January 3rd, 2008
As we start to gear up our predicitions 2008, it helps to look back at the top themes and trends of the past year. To that end, we present the Top 10 Digital Design Posts of 2007:
1. Do People Really Use Tag Clouds? — The post announcing the release of ...
Tags: Digital Consumer Behavior, Media + Entertainment, Social Media, Web 2.0
Posted in Mobile | No Comments »
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