Digital Design Blog

BuzzMap: New Release from the AARF IdeaLab

BuzzMap.net is the latest release from the Avenue A | Razorfish IdeaLab, our in-house idea incubator that allows our design teams to prototype next-gen concepts and release them to the world (most of the time).

BuzzMap.net is a subscription-based service that allows consumers to follow trends and information by linking to the people whom they trust. It incorporates several cool features, such as feeds of user individual user postings, tagging, and embeddable icons that reference your personal level of reliability to place on your blog or elsewhere.

Think of it as an RSS reader for your “social graph” or a slimmed-down version of Facebook for the Web. In a nutshell, you subscribe to people instead of content.

Key elements include:

RSS feeds of individual users – you’ll be able to track your favorite product reviewer, gossip maven or friend
Tagging – use tags, ala de.lic.ious, to identify and catalog content that is relevant to you
Reputation system – embeddable icons that will allow you to reference your personal level of credibility on BuzzMap.net or off

The site is the brain-child of John Alderman and John-Alistair George. Please give it a spin and let us know your thoughts either in the comments below or on the site itself (and be gentle, it’s more “alpha” than “beta”).

Buzzmap.net joins a long line of Avenue A | Razorfish IdeaLab releases, including Smartpox.com: a community site built around the creation and distribution of mobile barcodes. Smartpox boasts a sizable international community and has received raves in Wired by Bruce Sterling, Read/Write Web, Mashable, Lifehacker and more.