Digital Design Blog

Web 2.0 Summit: Bubble or No Bubble?

“Bubble” is definitely the theme du jour — at least from the major media outlets — in regard to The Web 2.0 Summit that is kicking off this afternoon in San Francisco.

Facebook’s reported $15 billion dollar valuation has everyone a twitter (pun, fully intended). But this doesn’t feel like a bubble to me because A) There has been no great rush from the 2.0 companies to go public and B) Mainstream digital consumer behavior is clearly starting to embrace these upstarts (Facebook, MySpace, etc.) and stalwarts (Amazon.com, Google, iTunes, etc.).

To me, it’s a strategic frenzy as no established entity wants to be sitting on the sidelines when so much is shifting and few are sure where everything is really going to land. Certainly it’s better to chase the potential stars of tomorrow versus today’s declining traditional media players.