September, 2007 Archive
Friday, September 28th, 2007
The majority of today's consumers are actively personalizing their digital experiences and sampling niche content and video with increasing frequency. That was perhaps the key finding in our first annual Avenue A | Razorfish Digital Consumer Behavior Study.
Much has been said and written about how the Web 2.0 era has ...
Tags: Digital Consumer Behavior
Posted in Digital Branding | 7 Comments »
Friday, September 28th, 2007
With the recent emergence of several user-generated eCommerce product aggregators, consumers are fully recognizing their ability to affect online retailers� assortments and sales. Sites like Stylehive.com, Kaboodle.com and ThisNext.com are taking the lead in a whole new commerce-driven social media movement that we call "Social Shopping."
Stylehive.com is one of the ...
Posted in eCommerce | 5 Comments »
Friday, September 28th, 2007
Large corporate Web sites have become increasingly bloated in recent years. In trying to provide a full picture of everything the company does they have been weighed down by an overstuffed diet of confusing content, navigation and functionality. It's time to trim the fat.
Think thin.
Global corporations offer a huge number ...
Tags: Web 2.0
Posted in Uncategorized | 7 Comments »
Friday, September 28th, 2007
Almost 4 billion minutes of human time are devoted to watching videos on YouTube per month, according to recent MediaMetrix reports. While that's 18 billion minutes short of the time spent on Yahoo! Mail, and 3 billion short of the time whiled away on Yahoo! Messenger, it's a whopping 1.5 ...
Tags: Media + Entertainment
Posted in Uncategorized | 2 Comments »
Friday, September 28th, 2007
In 1987 Ryoichi Mori, head of the Japan Electronics Industry Development Association, came to a realization: it is much more difficult and costly to monitor copying than to track the actual use of digital assets/goods. Presciently centered on the idea that ease-of-replication needs to be looked at as a business ...
Tags: Web 2.0
Posted in Uncategorized | 3 Comments »
Friday, September 28th, 2007
In the brave new world of social media marketing, success is measured by level of engagement, not simply counted in 30-second increments multiplied by frequency. The passive, stereotypical couch potato is being replaced by users who want to take an active role and participate in the media they consume.
These desires ...
Tags: Web 2.0
Posted in Uncategorized | 1 Comment »
Friday, September 28th, 2007
Long heralded as the next wave of technology innovation, mobile services and mobile marketing platforms are finally poised to break out in almost every region of the world. In the U.S., Apple's iPhone may finally provide the tipping point as developers and media and entertainment companies rush to create an ...
Tags: Web 2.0
Posted in Mobile | No Comments »
Friday, September 28th, 2007
Personae are dead! Well, not quite, but to maintain their potency as a design tool, we need to broaden our perspective of how they function—we need to move personas beyond archetypes of users interacting with Web sites, and consider the role of personas within the context of a larger experience.
For ...
Tags: Design Tactics
Posted in Uncategorized | 2 Comments »
Friday, September 28th, 2007
What’s the best way to send a room full of designers running toward the exits? Simply mention that "data" or "analytics" should be integral to the creative process and watch what happens. Until recently that is.
As of late, the notion of a data-driven approach to design was considered
heresy in many ...
Tags: Design Tactics
Posted in Uncategorized | No Comments »
Friday, September 28th, 2007
The way we live our lives online has evolved, so has the way
we manage our identities. Welcome to Identity 2.0.
Knock, knock. Who's there?
In the online world, the answer to that question gets tricky. With an over-abundance of user names and passwords, we often have trouble remembering who we are as ...
Tags: Social Media, Web 2.0
Posted in Uncategorized | 1 Comment »
Friday, September 28th, 2007
A look at the technology that may usher in a whole new wave of consumer
—and computer—experiences.
Why does Netflix keep sending me movie recommendations that are clearly more appropriate for my ex-boyfriend? Full Metal Jacket is just not my cup of tea. Why doesn’t Netflix know I dumped Simon last month?
In ...
Tags: Web 2.0
Posted in Uncategorized | 2 Comments »
Friday, September 28th, 2007
An experiment you can do right this minute: Click on over to Amazon.com and do a book search for the word "brand." You will be presented with almost 240,000 books on the topic. There are books on the history of branding, the economics of branding, the sociology of brands, branding ...
Tags: Digital Branding
Posted in Digital Branding | 4 Comments »
Friday, September 28th, 2007
The cynical spirit behind Kurt Cobain’s lyrics from the biggest pop song of the nineties foretold an attitude among America’s youth culture that is being played out in the world of digital advertising. Audiences are saying "okay, we’ll show up to your party, but if it’s not entertaining, we’ll leave."
And ...
Tags: Design Tactics
Posted in Uncategorized | 2 Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
